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Wieslocher Weihnachts-Wunsch-Aktion

The campaign was a complete success: children’s eyes lighting up, happy helpers and generous donors. Nearly 100 wishes were answered for children (under 10 years) whose parents could not accomplish it on their own. The great popularity of the Wieslocher Christmas Wish campaign not only led to money being left over for the coming year, it also laid the foundation for establishing this campaign as a brand.


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