The former Freudenberg subsidiary nora systems GmbH has been producing the highest quality rubber floor coverings for more than 65 years. A new, self-adhesive version branded with the suffix “nTx” has now successfully been developed at the production site in Weinheim, Germany. To present and promote the new features of nora nTx in processing and application of rubber flooring, Werbeagenten developed and implemented a new overall concept. The product launch was communicated internationally via a microsite. As the central element we produced a multilingual and subtitled brand video for nora nTx. Emphasis was placed on showing several different target groups the advantages of nora nTx for their respective situations and requirements in a charming manner. To support global distribution we also developed a multilingual product folder.