Designing for those who design light
Lighting Technologies is not only a producer and supplier of an almost inexhaustible selection of lamps, lighting systems and complete solutions. In recent years Lighting Technologies have risen to being market leader in the segment they serve in the Russian-speaking world. In order to open up new markets, a new communication concept was supposed to be developed for the company. In collaboration with network partners Werbeagenten had the opportunity to implement this in comparatively short time. The first step was to create an internationally viable, completely new appearance, which incorporated exceptional image photography (Claus Geiss, vitamin Studio ), high class animated films (Screenday ) and a high-end exhibition appearance (io-consultants).