INFOPAT is a project in the Rhine-Neckar metropolitan region which aims to create a regional network of health facilities and the reunification of care-related patient data. Funded by the Federal Ministry for Education and Research, the goal is to establish structures and processes which, among other things, enable an integrated and cross-sectoral care of people. Under the slogan „Gemeinsam Gesundheit gestalten.“ (“Shaping Health Together”) technologies are to be conceived, evolved and adapted to treatment processes which meet the complex care needs of the chronically ill and the requirements of efficiency and quality. The development and application projects in the health region are categorized into clusters. Werbeagenten accompanied the project and, as of yet, have developed the corporate design and online presence.