Click. Click. Many fans and members of the press took photos as the Adler Mannheim presented their new jerseys for the upcoming season at the beginning of August 2013. This year, especially the “striped” 3rd set was a cause for wide eyes. They got even bigger when the “Adler” projected their jerseys on to the MVV building. The three jerseys – animated in 3D by Werbeagenten – could be witnessed across the storefront of the main sponsor for three nights. “Good work,” said one observer.